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Our service offerings cover the entire gamut of activities across the Brand and Marketing value chain. We are networked with the best resources for each specialty service required for brand and marketing initiatives and can get the appropriate partner agency based on client’s business and needs.

Our service offerings cover the entire gamut of activities across the Brand and Marketing value chain.We are networked with the best resources for each specialty service required for brand and marketing initiatives and can get the appropriate partner agency based on client’s business and needs.

Strategy

  • Research and Insights: Category understanding, Consumer behavior, Market assessment, trends, consumer profiles, user studies
  • Brand Strategy:  Articulation, Positioning, Identity, Naming, Brand Architecture; Brand re-positioning  – aligned to business strategy
  • Product and Portfolio management strategy
  • Go-to-Market strategy: Segmentation & Targeting,  Product/service market fit, Value Proposition, Retail strategy, Channels development, Pricing, Sales Process, Launch plan
  • Marketing Strategy and Plan: Marketing mix, Communication strategy, Media strategy, Trade marketing to achieve business results
  • Growth strategy
  • Research and Insights: Category understanding, Consumer behavior, Market assessment, trends, consumer profiles, user studies
  • Brand Strategy:  Articulation, Positioning, Identity, Naming, Brand Architecture; Brand re-positioning  – aligned to business strategy
  • Product and Portfolio management strategy
  • Go-to-Market strategy: Segmentation & Targeting,  Product/service market fit, Value Proposition, Retail strategy, Channels development, Pricing, Sales Process, Launch plan
  • Marketing Strategy and Plan: Marketing mix, Communication strategy, Media strategy, Trade marketing to achieve business results
  • Growth strategy
stertgy

Creative Development

  • Brand Design: Corporate and Product brand – Identity, visual system and applications
  • Communication development: Brand advertising, Point-of-sale materials, internal communication
  • Brand Experience Design: Product packaging, Environments, Retail & Customer experience
  • Web, Digital and social media creatives development
  • Brand transformation/ re-branding

Creative Development

  • Brand Design: Corporate and Product brand – Identity, visual system and applications
  • Communication development: Brand advertising, Point-of-sale materials, internal communication
  • Brand Experience Design: Product packaging, Environments, Retail & Customer experience
  • Web, Digital and social media creatives development
  • Brand transformation/ re-branding
creative development

Brand Amplification

  • Media plan and execution – offline
  • Digital and Social media plan and execution
  • Launch events
  • Brand cascading internally & employee engagement communication
  • Branding and sponsorships

Brand Amplification

  • Media plan and execution – offline
  • Digital and Social media plan and execution
  • PR
  • Launch events
  • Brand cascading internally & employee engagement communication
  • Branding and sponsorships
broadcasting

Brand Management

  • Brand touch points customer experience delivery to drive brand loyalty
  • Customer engagement programs – Activation, Events, Loyalty programs, Digital
  • Promotions and co-branding opportunities
  • Mindshare and Market share growth through brand relevance and portfolio actions
  • Brand equity build-up and management through the life cycle for sustainable growth
  • Brand Health Performance monitoring and alignment of marketing actions

Brand Management

brand management
  • Brand touch points customer experience delivery to drive brand loyalty
  • Customer engagement programs – Activation, Events, Loyalty programs, Digital
  • Promotions and co-branding opportunities
  • Mindshare and Market share growth through brand relevance and portfolio actions
  • Brand equity build-up and management through the life cycle for sustainable growth
  • Brand Health Performance monitoring and alignment of marketing actions

Execution Consultancy

  • Budget planning
  • Vendor identification: print production, audiovisual production, etc
  • Briefing agency partners and vendors
  • Decision support in evaluation and selection of concepts and designs
  • Quality checks
  • Ecosystem development
  • Train and guide internal team(s) to align strategy and execution
  • Midterm review of marketing plans and activities vis-à-vis business outcomes
  • Decision support for strategy sustenance

Execution Consultancy

  • Budget planning
  • Vendor identification: print production, audiovisual production, etc
  • Briefing agency partners and vendors
  • Decision support in evaluation and selection of concepts and designs
  • Quality checks
  • Ecosystem development
  • Train and guide internal team(s) to align strategy and execution
  • Midterm review of marketing plans and activities vis-à-vis business outcomes
  • Decision support for strategy sustenance
EXECTION CONSULTANCY

Services across the Brand Life Cycle

Services across the Brand Life Cycle

Infographic2 v1 RAKA website
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