Our service offerings cover the entire gamut of activities across the Brand and Marketing value chain – from insights based brand strategy and brand positioning, to defining the brand’s verbal identity to creating the brand visual identity in terms of brand logo design, brand visual language design and branding design (for various brand touch points applications), to defining the brand architecture, to go-to-market plan, to developing clutter breaking and memorable advertising and communications, to product branding and packaging design, to brand experience design in retail and other environments, to media strategy and media planning, to digital marketing and social media marketing, to category development strategies, to growth and scale strategies, to building brand equity, to distribution channel development, to developing relevant customer experiences, to management of the brand over its life stage and business cycle, marketing activities execution guidance, and so on.
We are networked with the best resources for each specialty service required for the brand and marketing initiatives and can get the appropriate vendor partner or execution agency based on client’s business and needs.
The brief details of our Services are outlined below:
Our service offerings cover the entire gamut of activities across the Brand and Marketing value chain – from insights based brand strategy and brand positioning, to defining the brand’s verbal identity to creating the brand visual identity in terms of brand logo design, brand visual language design and branding design (for various brand touch points applications), to defining the brand architecture, to go-to-market plan, to developing clutter breaking and memorable advertising and communications, to product branding and packaging design, to brand experience design in retail and other environments, to media strategy and media planning, to digital marketing and social media marketing, to category development strategies, to growth and scale strategies, to building brand equity, to distribution channel development, to developing relevant customer experiences, to management of the brand over its life stage and business cycle, marketing activities execution guidance, and so on.
We are networked with the best resources for each specialty service required for the brand and marketing initiatives and can get the appropriate vendor partner or execution agency based on client’s business and needs.
The brief details of our Services are outlined below:
Strategy
- Research and Insights: Category understanding, Consumer behavior, Market assessment, trends, consumer profiles, user studies
- Brand Strategy: Articulation, Positioning, Identity, Naming, Brand Architecture; Brand re-positioning – aligned to business strategy
- Product and Portfolio management strategy
- Go-to-Market strategy: Segmentation & Targeting, Product/service market fit, Value Proposition, Retail strategy, Channels development, Pricing, Sales Process, Launch plan
- Marketing Strategy and Plan: Marketing mix, Communication strategy, Media strategy, Digital Marketing Plan, Trade marketing to achieve business results
- Growth strategy
- Research and Insights: Category and competition understanding, Consumer behavior, Market assessment, trends, consumer profiles, user studies
- Brand Strategy: Articulation, Positioning, Identity, Naming, Brand Architecture; Brand re-positioning – aligned to business strategy
- Product and Portfolio management strategy
- Go-to-Market strategy: Segmentation & Targeting, Product/service market fit, Value Proposition, Retail strategy, Channels development, Pricing, Sales Process, Launch plan
- Marketing Strategy and Plan: Marketing mix, Communication strategy, Media strategy, Digital Marketing plan, Trade marketing to achieve business results
- Growth strategy
Creative Development
- Brand Design: Corporate and Product brand – Identity, visual system and applications
- Communication development: Brand advertising, Point-of-sale materials, internal communication
- Brand Experience Design: Product packaging, Environments, Retail & Customer experience
- Web, Digital and social media creatives design
- Brand transformation/ re-branding
- Brand Design: Corporate and Product brand – Identity, visual system and applications
- Communication development: Brand advertising, Point-of-sale materials, internal communication
- Brand Experience Design: Product packaging, Environments, Retail & Customer experience
- Web, Digital and social media creatives design
- Brand transformation/ re-branding
Creative Development
- Brand Design: Corporate and Product brand – Identity, visual system and applications
- Communication development: Brand advertising, Point-of-sale materials, internal communication
- Brand Experience Design: Product packaging, Environments, Retail & Customer experience
- Web, Digital and social media creatives design
- Brand transformation/ re-branding
Brand Amplification</span
- Media plan and execution – offline
- Digital and Social media plan and execution
- PR
- Launch events
- Brand cascading internally & employee engagement communication
- Branding and sponsorships
Brand Amplification</span
- Media plan and execution – offline
- Digital and Social media planning and execution
- PR
- Launch events
- Brand cascading internally & employee engagement communication
- Branding and sponsorships
Brand Management
- Brand touch points customer experience delivery to drive brand loyalty
- Customer engagement programs – Activation, Events, Loyalty programs, Digital
- Promotions and co-branding opportunities
- Mindshare and Market share growth through brand relevance and portfolio actions
- Brand equity build-up and management through the life cycle for sustainable growth
- Brand Health Performance monitoring and alignment of marketing actions
Brand Management
- Brand touch points customer experience delivery to drive brand loyalty
- Customer engagement programs – Activation, Events, Loyalty programs, Digital
- Promotions and co-branding opportunities
- Mindshare and Market share growth through brand relevance and portfolio actions
- Brand equity build-up and management through the life cycle for sustainable growth
- Brand Health Performance monitoring and alignment of marketing actions
Execution Consultancy
- Budget planning
- Vendor identification: print production, audiovisual production, etc
- Briefing agency partners and vendors
- Decision support in evaluation and selection of concepts and designs
- Quality checks
- Ecosystem development
- Train and guide internal team(s) to align strategy and execution
- Midterm review of marketing plans and activities vis-à-vis business outcomes
- Decision support for strategy sustenance
Execution Consultancy
- Budget planning
- Vendor identification: print production, audiovisual production, etc
- Briefing agency partners and vendors
- Decision support in evaluation and selection of concepts and designs
- Quality checks
- Ecosystem development
- Train and guide internal team(s) to align strategy and execution
- Midterm review of marketing plans and activities vis-à-vis business outcomes
- Decision support for strategy sustenance
Services across the Brand Life Cycle
Services across the Brand Life Cycle
If you are looking for a credible Strategic Partner and Business Growth Enabler to guide and successfully manage your Brand and Marketing initiatives, please get in touch with team Krreativ Strategic Consulting at connect@krreativ.in or fill in your requirements in brief on our contact page.
If you are looking for a credible Strategic Partner and Business Growth Enabler to guide and successfully manage your Brand and Marketing initiatives, please get in touch with team Krreativ Strategic Consulting at connect@krreativ.in or fill in your requirements in brief on our contact page.